Title :
Notice of Retraction
E-marketing strategy of SMBs
Author :
Liu, Zhuolin ; Lu, Xiaodi
Author_Institution :
School of Economics and Management, Nanjing University of Science and Technology, NUST, Nanjing, P.R. China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Business development cannot be further continued without e-marketing in post-financial crisis, and it is an urgent problem to be solved for SMBs to make effective use of e-marketing for competitive advantage. This paper analyzes the SMBs problems in current e-marketing implementation, and discusses the e-marketing implementation strategy of SMBs.
Keywords :
Companies; Databases; Economics; Government; Internet; Security; Conversion Rate in Marketing; Customer Loyalty; E-Marketing; SMBs;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881778
