Evaluation and application for online advertising publisher based on hybrid multi-attribute decision making

Assessment index system is constructed based on online advertising publisher viewpoint and this complete assessment index system consists of three class indicators. Maximum deviation method based on deviation degree and possibility degree of multi-attribute decision making was improved, and the exact data and interval data were integrated together, the problem of hybrid multi-attribute decision making are solved. At last, through a real example, the proposed method is objectively and evaluation results are reliable.