DocumentCode
1638533
Title
Notice of Retraction
Influence of integrated marketing communication on advertising operation
Author
Er-wei, Ma
Author_Institution
School of Literature and Journalism, Chongqing Technology and Business University, Chongqing, China
fYear
2011
Firstpage
1
Lastpage
3
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Integrated marketing communication take the interested parties as the core, use unity of the spread of the image, deliver a consistent product information and achieve two-way communication with stakeholders. Corporation achieved advertising and product marketing purposes by the establishment of long-term brand close relationship with the stakeholders. With the influence of integrated marketing communication, advertising agencies, advertisers, advertising media, as an advertising operation of the main body, has undergone profound changes
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Integrated marketing communication take the interested parties as the core, use unity of the spread of the image, deliver a consistent product information and achieve two-way communication with stakeholders. Corporation achieved advertising and product marketing purposes by the establishment of long-term brand close relationship with the stakeholders. With the influence of integrated marketing communication, advertising agencies, advertisers, advertising media, as an advertising operation of the main body, has undergone profound changes
Keywords
Advertising; Companies; Industries; Media; Planning; TV; advertising operation; influence; integrated marketing communication;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881797
Filename
5881797
Link To Document