DocumentCode
1638744
Title
Notice of Retraction
Marketing management based on co-evolution between product innovation and customer satisfaction
Author
Jie, Liu ; Zhuo, Wang ; Wuyi, Zhao
Author_Institution
School of International Business Business College of Beijing Union University Beijing, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The evolution of product innovation and customer satisfaction is a process of interactive co-evolution. Therefore, marketing management must pay attention to the dynamic characteristic of customer satisfaction and concertedness with the evolution of product innovation and tap, meet and create demands to improve the customer satisfaction degree and product innovation.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The evolution of product innovation and customer satisfaction is a process of interactive co-evolution. Therefore, marketing management must pay attention to the dynamic characteristic of customer satisfaction and concertedness with the evolution of product innovation and tap, meet and create demands to improve the customer satisfaction degree and product innovation.
Keywords
Biological system modeling; Companies; Customer satisfaction; Evolution (biology); Marketing management; Technological innovation; co-evolution; customer satisfaction; marketing management; product innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881806
Filename
5881806
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