Title :
Study on credit evaluation model of C2C e-commerce
Author_Institution :
Zhijiang College of Zhejiang University of Technolgy, Hang zhou Zhejiang 310024, China
Abstract :
E-commerce has developed rapidly in recent years, but the absence of credit caused by the network´s virtual has led to severely restricted the development of electronic commerce. Establishing a sound credit system has become a serious problem. In this paper, we carried out a detailed analysis of the traditional e-commerce credit system, and credit evaluation model Taobao as example, improved the existing credit evaluation model of C2C.
Keywords :
Analytical models; Electronic commerce; History; Indexes; Internet; Market research; Credit; E-commerce; Evaluation model;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881826
