Notice of RetractionThe analysis of customized marketing strategies on e-business environment

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Since the 1990s, with the rapid development of information technology, the new economy with characteristics of the Internet and e-commerce has penetrated into many industries, and brought huge impact on enterprise operation and management mode. At the same time, along with the rapid development of society and economy, customized need for product is more and more obvious. Under the background of ecommerce, it is key for enterprises developing customized marketing to enhancing competitiveness and guaranteeing the competitive advantage. This paper makes an analysis of how enterprises develop customized marketing strategies in the ecommerce environment.