Title :
Notice of Retraction
The critical success factors for the banks implementing e-CRM
Author :
Mao-qin, Gan ; Ling, Gao ; Qi, Xiao
Author_Institution :
Business school, Central South University of Forestry and Technology, Changsha, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Along with the rapid expansion of information technology and the progress of the society, it makes customer to change the consumption habitual. In order to respond and satisfy consumers´ demand rapidly, the bank must practice e-CRM to maintain the competitive advantage. This study examines the critical success factors for the banking implementing e-CRM and constructs critical success factors model of e-CRM implementation. The results of the present study will contribute to e-CRM implement and development.
Keywords :
Companies; Data mining; Databases; Standards organizations; Technology transfer; bank; critical success factors; e-CRM;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881851
