• DocumentCode
    1640560
  • Title

    The research on Search Engine Optimization based on Six Sigma Management

  • Author

    Zhang, Lihong ; Zhang, Jianwei ; Ju, Yanbin

  • Author_Institution
    School of management and Economics Beijing Institute of Technology Beijing, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    In information times, the website Management is becoming hot topic. And Search Engine has more influence on websites, so many website managers are trying to make efforts for Search Engine Optimization (SEO). But only do scientifically exploring the key factors of SEO, Could avoid unnecessary invest and help managers to achieve prospective effects. So the paper is trying to study the factors affecting SEO and the way how to do SEO, then putting forward the approach to bring it into effect by Empirical Research based on Sis Sigma. The purpose is to help websites managers to improve their fames and create more economic effectiveness and social effectiveness.
  • Keywords
    Blogs; Indexes; Internet; Optimization; Search engines; Six sigma; World Wide Web; Empirical Research; SEO; Six Sigma; websites;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5881880
  • Filename
    5881880