Title :
Optimal Dynamic Pricing Strategies with Two Differentiated Products
Author :
Jie, Wei ; Fengsheng, Tu
Author_Institution :
Mil. Traffic Inst., Tianjin
Abstract :
Investigating the nature and magnitude of two competitive interaction among differentiated products is important for developing effective marketing strategies. A supply chain system with a manufacturer and two competitive retailers was considered here. The manufacturer produces two differentiated products, who sells the two products to two different competitive retailers respectively, and the two competitive retailers then sell the two products to end consumer in each period. A combination of game theory and dynamic systems concept is used here. The game theory is used to analyze strategic interactions among firms in this supply chain system, dynamic system concept is employed to analyze the evolving equilibrium of the supply chain over time.
Keywords :
game theory; marketing; pricing; strategic planning; supply chain management; competitive retailers; differentiated products; dynamic systems concept; end consumer; game theory; marketing strategies; optimal dynamic pricing strategies; strategic interactions; supply chain equilibrium; supply chain system; Consumer electronics; Costs; Educational institutions; Game theory; Optimal control; Pricing; Production; Pulp manufacturing; Supply chains; Technological innovation; Differentiated products; Game theory; Supply chain;
Conference_Titel :
Control Conference, 2007. CCC 2007. Chinese
Conference_Location :
Hunan
Print_ISBN :
978-7-81124-055-9
Electronic_ISBN :
978-7-900719-22-5
DOI :
10.1109/CHICC.2006.4346893
