Notice of RetractionViews on CRM under e-business environment

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This article starts with the origin and connotation of CRM, analyzes the meaning of developing CRM under Ebusiness environment, and suggests that enterprises must consider e-channel and e-business as a part of integrated CRM. This can avoid conflicts, and maximize the return of customer relationship. Analyzing from management point of view, the article discourses on implementation of developing CRM under E-business. Then it comes to conclusion: CRM is a new management mechanism that aims at improving the relationship between enterprises and customers. It is implemented in the customer areas that related to marketing, selling, service and technical support, etc. Though CRM is only a part of E-business, it places customers at key position. Carrying out CRM will increase profit, customer loyalty and satisfaction, and strengthen the ability to serve society. Hence, it can build a constant innovating platform.