Title :
The effects of institutional trust and financial innovation on customer behavioral intentions
Author_Institution :
Dept. of Cooperative economics, Feng Chia University, Taichung, Taiwan
Abstract :
Innovation brings the advantage of competitive, but also creates the global finance tsunami. The study found that the trust of general public to the financial institutions has been shaken, and this crisis of trust is caused by the global financial tsunami. The results showed that customer satisfaction has the greatest impact on behavioral intentions, followed by perceived value, financial innovation, and institutional trust. Therefore, customer satisfaction and perceived value are the key factors in influencing behavioral intentions.
Keywords :
Banking; Customer satisfaction; Indexes; Mathematical model; Technological innovation; Tsunami; behavioral intentions; credit cooperatives; financial innovation; institutional trust; perceived; value;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5882048
