DocumentCode
1644928
Title
The effects of institutional trust and financial innovation on customer behavioral intentions
Author
Chiu, Lee Kuei
Author_Institution
Dept. of Cooperative economics, Feng Chia University, Taichung, Taiwan
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Innovation brings the advantage of competitive, but also creates the global finance tsunami. The study found that the trust of general public to the financial institutions has been shaken, and this crisis of trust is caused by the global financial tsunami. The results showed that customer satisfaction has the greatest impact on behavioral intentions, followed by perceived value, financial innovation, and institutional trust. Therefore, customer satisfaction and perceived value are the key factors in influencing behavioral intentions.
Keywords
Banking; Customer satisfaction; Indexes; Mathematical model; Technological innovation; Tsunami; behavioral intentions; credit cooperatives; financial innovation; institutional trust; perceived; value;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5882048
Filename
5882048
Link To Document