Research on the joint innovation of independent brand model in Chinese corporation

The joint innovation of a corporation´s independent brand has a great significance to the cultivation of the independent brand and the forming of innovation. Based on definitions of the corporations´ independent brand joint innovation, the main body and the route, this study built independent brand joint innovation models of corporations led by different main bodies and then designed the framework for corporations which are at different scientific developing stages. This provides theoretical basis for the consummating and development of our country´s independent brand joint innovation model.