An efficient negotiation model for the next generation electronic marketplace

E-commerce is expected to dominate the market if coupled with the appropriate technologies and mechanisms. Mobile agents are one of the means that may enhance the intelligence and improve the computational efficiency of systems in the e-marketplace. In this paper, we propose a dynamic multilateral negotiation model that can be used to extend the functionality of autonomous agents, so that they can reach an agreement that maximises their owner´s utility. The model considers both the contract and decision issues based on the real market conditions and has been empirically evaluated.