Title :
Notice of Retraction
The choice of strategy ideas of green marketing on the background of low-carbon economy
Author :
Lu, Liu Guang ; Hong, Liu
Author_Institution :
University of Science and Technology, Liaoning Ustl Anshan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The low-carbon economy is one kind of new economic development mode; it could realize the win-win between economic development and environmental protection and is the common prospect of human society to realize the whole world developmental strategy. The green marketing is one economic activities of the enterprise brand-new transformation marketing pattern and one kind of strategic choice to keep pace with the low-carbon economy development. This strategic choice brings forward the resources values choice, the comprehensive demand view choice, the ecological environment view choice and the tertiary benefit view choice.
Keywords :
Business; Carbon; Economics; Green products; Humans; Production; Sustainable development; Green Marketing; Low-Carbon Economy; Strategy Ideas;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5882229
