Title :
Notice of Retraction
A game of profit division by slotting fees in supply chain
Author :
Yang Pingyu ; Li Junyang
Author_Institution :
Sch. of Manage., Shanghai Univ., SHU, Shanghai, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In addition to selling through the traditional supply chain of manufacturer and retailer, this paper discusses that manufacturer sales its product through both high-end retailer and low-end retailer. This paper use a Stackelberg game to explain the role of manufacturer´s paying slotting allowance to the high-end retailers. Based on the analysis of this case, this paper finds the results that paying slotting allowance to the high-end retailers is manufacturer´s marketing strategies for increasing its profits. And manufacturer is not intended to profit from the high-end market, but to advertise its products and give a guiding role of price.
Keywords :
advertising; game theory; market opportunities; retailing; sales management; supply chain management; Stackelberg game; advertising; high-end retailer; low-end retailer; marketing strategy; profit division; selling; slotting allowance; slotting fees; supply chain; game; manufacturer; retailer; slotting fees; supply chain;
Conference_Titel :
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6931-4
DOI :
10.1109/ICAMS.2010.5553020