Notice of RetractionOn the influence of marketing systematization on marketing ability

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Beginning with analyzing the sources of marketing ability from the aspect of organization theory, this paper holds the view that it is urgent to rebuild the organization and break through the obstacles of development in the marketing era. It comes up with two new conceptions-marketing-type organization and marketing systematization It reveals the features, functional mechanism and significance of marketing systematization, refers that marketing systematization should be the ultimate precondition of developing marketing ability, and also offers a theoretical sustenance for advancing the marketing ability of enterprises.