• DocumentCode
    1655547
  • Title

    Notice of Retraction
    The research on the product innovation intrapreneurship of SMEs—Based on Long Tail Theory

  • Author

    Wang Liping ; Jiang Jie ; Li Naiqiu ; Xu Zhengzhong

  • Author_Institution
    Sch. of Manage., Tianjin Univ. of Technol., Tianjin, China
  • Volume
    3
  • fYear
    2010
  • Firstpage
    622
  • Lastpage
    626
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    In order to promote sustainable development of SMEs in China through intrapreneurship, we have made a relatively comprehensive research in this paper. Firstly, we have reviewed the related theory about intrapreneurship and Long Tail Theory and the researches combined the two theories, and have found that Long Tail Theory provides new ideas for product innovation intrapreneurship of SMEs. Then, from the practical point of view, we have analyzed the necessity and feasibility of product innovation intrapreneurship in SMEs based on Long Tail theory. Finally, we have put forward countermeasures and suggestions to the new management problem of intrapreneurship activities in SMEs.
  • Keywords
    innovation management; small-to-medium enterprises; China; Long Tail Theory; SMEs; intrapreneurship; management problem; product innovation; sustainable development; Marketing and sales; Long Tail Theory; SMEs; product innovation intrapreneurship;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Advanced Management Science (ICAMS), 2010 IEEE International Conference on
  • Conference_Location
    Chengdu
  • Print_ISBN
    978-1-4244-6931-4
  • Type

    conf

  • DOI
    10.1109/ICAMS.2010.5553164
  • Filename
    5553164