Title :
Notice of Retraction
The empirical study of customer satisfaction of Taobao
Author :
Yan Shaobing ; Liu Wenxia
Author_Institution :
Res. Acad. of Economic & Social Dev., Dongbei Univ. of Finance & Econ., Dalian, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
From the view of customer satisfaction, this article studied on foctors effecting shopping in Taobao by the method of empirical analysis. This paper collected data by online survey, tested questionnaire design by reliability analysis, and tested statistically by regression analysis and One-Way ANOVA analysis. The results showed that the design of questionnaire was reasonal, and the image value and the services have a significant impact on customer satisfaction, personal information has no significant difference between means of customer satisfaction.
Keywords :
customer satisfaction; regression analysis; retail data processing; One-Way ANOVA analysis; Taobao shopping; customer satisfaction; empirical analysis; online survey; personal information; questionnaire design; regression analysis; reliability analysis; Analysis of variance; Analytical models; Computational modeling; Frequency modulation; Insurance; Security; Silicon; Taobao; customer satisfaction; regression analysis;
Conference_Titel :
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6931-4
DOI :
10.1109/ICAMS.2010.5553178
