Notice of RetractionResearch on spreading effectiveness of complex customer network

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Before a customer make a purchase decision, the information of the product or service is needed, which could come from the advertisement or marketing directly from the company. Besides, there is a more truthful way to get those information, from the other customs, who have little interest relations with the company. Through commercial or other kinds of way, customers influence each other, which can be abstracted into a network. The value of a customer is not only the spending of itself, also the value in the customer network which is discussed by spreading effectiveness in the framework of complex network. In this paper, two different spreading mechanisms are given to describe network value. Based on the analysis between customer loyalty and performance in the network, some suggestions on how to improve customer network value are given.