DocumentCode
1656826
Title
Notice of Retraction
Global services marketing challenges and countermeasures
Author
Xiangtian Zeng
Author_Institution
Dept. of Econ. & Manage., Sanming Univ., Sanming, China
Volume
3
fYear
2010
Firstpage
396
Lastpage
399
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This article discusses how the domestic enterprises to go out to carry out services marketing, in the international market to win customers and markets. Political and economic barriers, cultural differences and information services and other factors that hinder the main reason for the rapid development of globalization, but also service-oriented enterprises have to face the challenges, these enterprises need from the thinking, strategies and organizations to make the three corresponding adjustments.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This article discusses how the domestic enterprises to go out to carry out services marketing, in the international market to win customers and markets. Political and economic barriers, cultural differences and information services and other factors that hinder the main reason for the rapid development of globalization, but also service-oriented enterprises have to face the challenges, these enterprises need from the thinking, strategies and organizations to make the three corresponding adjustments.
Keywords
economics; globalisation; international trade; marketing; cultural differences; domestic enterprises; economic barriers; global services marketing; globalization; information services; international market; political barriers; service-oriented enterprises; Acceleration; customer-orientedservice; globalization; marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-6931-4
Type
conf
DOI
10.1109/ICAMS.2010.5553213
Filename
5553213
Link To Document