DocumentCode
1656856
Title
Constructing Domain Ontology of E-Commerce for Market Intelligence
Author
Qi Wu ; Xinjun Wang ; Zhongmin Yan
Author_Institution
Sch. of Comput. Sci. & Technol., Shandong Univ., Jinan, China
fYear
2013
Firstpage
475
Lastpage
478
Abstract
The E-Commerce ontology is an ontology that is being developed for Web entity-tracing discovering and analysis system, which aims at market intelligence. This paper presents the construction method of E-commerce ontology. In the process of developing ontology, we consider dynamic entity relations besides static entity relations, making the ontology more powerful to model the entities, events and the relations between them.
Keywords
Internet; competitive intelligence; electronic commerce; marketing; ontologies (artificial intelligence); Web entity-tracing; domain ontology; dynamic entity relation; e-commerce; market intelligence; static entity relation; Companies; Educational institutions; Electronic commerce; Mobile handsets; Ontologies; Semantic Web; E-Commerce; dynamic entity relation; market intelligence; ontology;
fLanguage
English
Publisher
ieee
Conference_Titel
Web Information System and Application Conference (WISA), 2013 10th
Conference_Location
Yangzhou
Print_ISBN
978-1-4799-3218-4
Type
conf
DOI
10.1109/WISA.2013.95
Filename
6778686
Link To Document