Title :
Multiple Keywords Model on Sponsored Search Auction
Author :
Li, Yan ; Liang, Songtao ; Zhang, Tao
Author_Institution :
Sch. of Comput. Sci., Fudan Univ., Shanghai, China
Abstract :
We propose the model of multiple keywords auction in the foundation of the generalized second price (GSP) auction and analyse its equilibria.
Keywords :
pricing; search engines; GSP auction; generalized second price auction; multiple keywords model; sponsored search auction; Analytical models; Computational modeling; Conferences; Games; Lattices; Nash equilibrium; Search engines;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing (WiCOM), 2011 7th International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6250-6
DOI :
10.1109/wicom.2011.6040650
