DocumentCode
1658405
Title
Marketability of Long Life Products
Author
Nagasawa, Shin´ya ; Tsai, Pi-Ju
Author_Institution
Waseda Business School, I-Shou University, nagasawa@waseda.jp
fYear
2005
Firstpage
30
Lastpage
37
Abstract
This study examines the marketability of long life products. We selected furniture, motorcycle, automobile, and refrigerator as study subject, used Evaluation Grid Method, AHP and conjoint analysis to clarify whether "long life" is an attractive purchasing factor. According to the result of analysis, it is understood that although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these. It is also clarified that long life product must have reasonable price and good design.
Keywords
Analytic Hierarchy Process (AHP); Conjoint analysis; Evaluation Grid Method; Long Life Products; Automobiles; Automotive materials; Conducting materials; Data analysis; Marketing and sales; Mass production; Motorcycles; Optimization methods; Psychology; Refrigeration; Analytic Hierarchy Process (AHP); Conjoint analysis; Evaluation Grid Method; Long Life Products;
fLanguage
English
Publisher
ieee
Conference_Titel
Environmentally Conscious Design and Inverse Manufacturing, 2005. Eco Design 2005. Fourth International Symposium on
Print_ISBN
1-4244-0081-3
Type
conf
DOI
10.1109/ECODIM.2005.1619161
Filename
1619161
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