Title :
Marketability of Long Life Products
Author :
Nagasawa, Shin´ya ; Tsai, Pi-Ju
Author_Institution :
Waseda Business School, I-Shou University, nagasawa@waseda.jp
Abstract :
This study examines the marketability of long life products. We selected furniture, motorcycle, automobile, and refrigerator as study subject, used Evaluation Grid Method, AHP and conjoint analysis to clarify whether "long life" is an attractive purchasing factor. According to the result of analysis, it is understood that although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these. It is also clarified that long life product must have reasonable price and good design.
Keywords :
Analytic Hierarchy Process (AHP); Conjoint analysis; Evaluation Grid Method; Long Life Products; Automobiles; Automotive materials; Conducting materials; Data analysis; Marketing and sales; Mass production; Motorcycles; Optimization methods; Psychology; Refrigeration; Analytic Hierarchy Process (AHP); Conjoint analysis; Evaluation Grid Method; Long Life Products;
Conference_Titel :
Environmentally Conscious Design and Inverse Manufacturing, 2005. Eco Design 2005. Fourth International Symposium on
Print_ISBN :
1-4244-0081-3
DOI :
10.1109/ECODIM.2005.1619161
