Title :
Evaluation of Market Feedback about the Price Strategy of Enterprises
Author :
Junqi, Yang ; Lijia, Chen ; Xia, Gao ; Junmei, Li
Author_Institution :
Sch. of Manage., Shaanxi Univ. of Sci. & Technol., Xi´´an, China
Abstract :
In the fierce market competition, price strategy is a kind of market-based instruments that many companies often used. This paper used factor analysis, established a evaluation method for the market effect of such a strategy, described its principle of the algorithm and the implementation of EXCEL with actual case.
Keywords :
enterprise resource planning; marketing data processing; pricing; spreadsheet programs; EXCEL; enterprises; factor analysis; market competition; market effect; market feedback; market-based instruments; price strategy; Analytical models; Consumer electronics; Educational institutions; Electronic mail; Indexes; Marketing and sales; Merchandise; EXCEL; Factor analysis; Markets; strategies;
Conference_Titel :
Information Processing (ISIP), 2010 Third International Symposium on
Conference_Location :
Qingdao
Print_ISBN :
978-1-4244-8627-4
DOI :
10.1109/ISIP.2010.42
