Subsessions: a granular approach to click path analysis

Author

Menasalvas, Ernestina ; Millán, Socorro ; Peña, José M. ; Hadjimichae, Michael ; Marbán, Oscar

Author_Institution

Fac. de Inf., Univ. Politecnica de Madrid, Spain

Volume

2

fYear

2002

fDate

6/24/1905 12:00:00 AM

Firstpage

878

Lastpage

883

Abstract

Electronic, web-based commerce enables and demands the application of intelligent methods to analyze information collected from consumer web sessions. We propose a method of increasing the granularity of the user session analysis by isolating useful subsessions within web page access sessions, where each subsession represents a frequently traversed path indicating high-level user activity. The subsession approximates user state information as well as anticipated user activity, and as a result is useful for personalization and pre-caching

Keywords

Internet; data mining; electronic commerce; information resources; retail data processing; user interface management systems; click path analysis; electronic commerce; granularity; retailing; subsession; user activity; user session analysis; web log analysis; web page access sessions; web-based commerce; Access protocols; Business; Data mining; Information analysis; Pattern analysis; Performance analysis; Uniform resource locators; Web mining; Web pages; Web server;

fLanguage

English

Publisher

ieee

Conference_Titel

Fuzzy Systems, 2002. FUZZ-IEEE'02. Proceedings of the 2002 IEEE International Conference on

Conference_Location

Honolulu, HI

Print_ISBN

0-7803-7280-8

Type

conf

DOI

10.1109/FUZZ.2002.1006620

Filename

1006620