DocumentCode
1663091
Title
Analysis on key factors of private banking services quality management
Author
Peng, Li
Author_Institution
Zhengzhou Institute of Aeronautical Industry Management Zheng zhou, China
fYear
2011
Firstpage
1
Lastpage
3
Abstract
Private banking services is a newly emerged business for chinese banking industry. Based on SERVQUAL model and considering the problems which exist in the quality management of chinese banking industry, this paper suggest that commercial bank should pay more attention on three key factors which include reliability, assurance and return on products.
Keywords
Banking; Quality management; Reliability; commercial bank; private banking services; service quality;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5882780
Filename
5882780
Link To Document