Title :
Results of a Study on Cultural Values and e-Commerce Design for Malaysia and the United States
Author :
Gould, Emilie W.
Author_Institution :
Acadia Univ., Wolfville, NS
Abstract :
A study of a cultural guideline for Web design identified some unexpected interactions between cultural values, e-commerce experience, Web credibility, and hyperpersonal communication. These results highlight the need to understand attitude to the Web as a precursor to the design of individual sites
Keywords :
Web design; electronic commerce; social aspects of automation; Malaysia; United States; Web credibility; Web design; cultural guideline; cultural values; e-commerce design; hyperpersonal communication; Cultural differences; Electronic commerce; Global communication; Graphics; Guidelines; Inspection; Internet; Testing; Web design; Web page design; cultural values; culture; e--commerce; hyperpersonal effect; trust; web credibility;
Conference_Titel :
International Professional Communication Conference, 2006 IEEE
Conference_Location :
Saratoga Springs, NY
Print_ISBN :
0-7803-9777-0
Electronic_ISBN :
0-7803-9778-9
DOI :
10.1109/IPCC.2006.320369
