Title :
Audience Perceptions of Fonts in Projected PowerPoint Text Slides
Author_Institution :
Illinois Inst. of Technol., Chicago, IL
Abstract :
This study examined 10 common and popular fonts displayed in projected PowerPoint text slides. It investigated 37 participants´ ratings of the fonts - 5 serif and 5 sans serif - on four variables: 1) comfortable-to-read, 2) professional, 3) interesting, and 4) attractive. It also surveyed participants´ opinions about the font displayed in the PP slides. A significant difference was found between sans serif and serif fonts on the professional variable, but not on the other three variables. Gill Sans, a popular sans serif font, was rated highly on each of the four variables, making it a safe choice for PowerPoint slides
Keywords :
character sets; Gill Sans; audience font perceptions; projected PowerPoint text slides; sans serif font; serif fonts; Displays; Eyes; Guidelines; Web pages; PowerPoint; font; presentations; slides;
Conference_Titel :
International Professional Communication Conference, 2006 IEEE
Conference_Location :
Saratoga Springs, NY
Print_ISBN :
0-7803-9777-0
Electronic_ISBN :
0-7803-9778-9
DOI :
10.1109/IPCC.2006.320391
