Title :
Interactional promotion content using augmented reality technology
Author :
Dae-Young Kim ; Chi-Min Oh ; Hossain, Khalid ; Chil-Woo Lee
Author_Institution :
Comput. Eng., Chonnam Univ., Gwang-ju, South Korea
Abstract :
In this paper, we described making process of interactional promotion content using augmented reality technology. I used QualComm´s Augmented Reality (QCAR) technology to make promotion content. Because QCAR had presented button function to manipulate augmented object, I could have added interactional factor to the content. Also, I added game content to the augmenting object because QCAR library could be used in the Unity3D game making tool. By utilizing these characteristic, I implemented Interactional promotional content based on the image marker.
Keywords :
augmented reality; computer games; marketing; QCAR library; QCAR technology; QualComm augmented reality technology; Unity3D game making tool; button function; game content; interactional factor; interactional promotion content; Augmented reality; Computer vision; Conferences; Educational institutions; Games; Joints; Videos; Interaction promotional content; QCAR; augmented reality;
Conference_Titel :
Frontiers of Computer Vision, (FCV), 2013 19th Korea-Japan Joint Workshop on
Conference_Location :
Incheon
Print_ISBN :
978-1-4673-5620-6
DOI :
10.1109/FCV.2013.6485457
