Title :
A New Method to Determine Purchase Probability of Representative Customer
Author :
Qi, Jiayin ; Shu, Huaying ; Li, Huaizu
Author_Institution :
Econ. & Manage. Sch., Beijing Univ. of Posts & Telecommun.
Abstract :
Representative customer´s purchase probability is the base to analyze the purchase behavior of always-a-share customer. Using Dwyer model, the representative customer´s purchase probability is solved complexly. Using uncertain reasoning, a back-tracking Dwyer model and its algorithm are presented in this paper, which solve the problem more effectively
Keywords :
consumer behaviour; customer relationship management; probability; purchasing; always-a-share customer; back-tracking Dwyer model; customer relationship management; purchase probability; representative customer; Bonding; Costs; Customer relationship management; Decision making; Decision trees; Economic forecasting; Frequency; Marketing and sales; Resource management; customer relationship management; purchase decision tree; purchase probability; uncertain reasoning;
Conference_Titel :
Service Systems and Service Management, 2006 International Conference on
Conference_Location :
Troyes
Print_ISBN :
1-4244-0450-9
Electronic_ISBN :
1-4244-0451-7
DOI :
10.1109/ICSSSM.2006.320632
