DocumentCode :
1670118
Title :
Scale Economies of Retailing at Store Level: Production Function Approach versus Statistical Cost Approach
Author :
Zhuang, Guijun ; Herndon, Neil C. ; Zhou, Nan
Author_Institution :
The Sch. of Manage., Xi´´an Jiaotong Univ.
Volume :
1
fYear :
2006
Firstpage :
569
Lastpage :
574
Abstract :
The purpose of this paper is to test the research proposition that the inconsistent findings existing in the literature on scale economies of retailing at store level are caused by the different approaches adopted. To do this, two approaches, the production function approach and the statistical cost approach, are used to analyze the same set of data. As expected these two methods produced somewhat contradictory results. Modifying the approaches by adding additional variables seems to resolve these contradictions and improve the explanatory power of the models
Keywords :
costing; economies of scale; retailing; statistical analysis; production function approach; retailing; scale economies; statistical cost approach; store level; Cost function; Economies of scale; Partial response channels; Production; Testing; department store1; economies of scale2; production function approach3; statistical cost approach4;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Service Systems and Service Management, 2006 International Conference on
Conference_Location :
Troyes
Print_ISBN :
1-4244-0450-9
Electronic_ISBN :
1-4244-0451-7
Type :
conf
DOI :
10.1109/ICSSSM.2006.320525
Filename :
4114496
Link To Document :
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