Notice of RetractionTheoretical analysis of experiential marketing performance assessment

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Experiential marketing has been widely implemented by enterprises in the era of experiential economy, and experiential marketing performance assessment will play an important role in managing experiential marketing activities. However, few studies have explored experiential marketing performance assessment. In order to provide theoretical guidance, the article discusses the concept and traits of experiential marketing performance, and puts forward points to set up performance indicators on the theoretical basis of experiential marketing performance assessment.