Notice of RetractionConsumer bounded rationality, network externality and the evolution of E-Business network industry

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In this paper, we provide an economic framework for conducting how the consumer cognition affects the evolution of E-Business network industry on the basis of the discovery from behavioral economics. We identify that the consumers´ bounded rationality indeed affects the evolution path of the network industry, including direction and speed. So a firm can use some strategies to exploit this effect, including speeding up the network expansion and the technological progress.