Title :
Notice of Retraction
Effect of corporate philanthropy on consumers´ purchasing intention
Author_Institution :
Marketing department, Finance and Economics school, Chong Qing Jiao Tong university, Chong Qing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Through empirical study, this research found that: Giving time brings better corporate image than giving money; More perceived better corporate image of corporations giving time than those giving money; Corporate philanthropy is not related to product quality.
Keywords :
Communities; Economics; Educational institutions; Ethics; Organizations; Psychology; corporate philanthropy; giving money; giving time; purchasing intention;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886830
