• DocumentCode
    1672622
  • Title

    Enlightenment of Apple´s general virtual market model to Chinese enterprises

  • Author

    Qing-jie, Liu

  • Author_Institution
    School of Economics and Management, Beihang University, Beijing, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    Innovation is the key to enterprise success, and Apple is known as a model of innovation. Apple´s general virtual market model achieves integration of virtual market value, and promotes innovation of business models, also the user experience as the core of cultural brand marketing win the popularity. These provide important inspiration to reshaping company goals today.
  • Keywords
    Companies; Cultural differences; Economics; Educational institutions; Publishing; Technological innovation; Apple; Business Model; General Virtual Market;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5886833
  • Filename
    5886833
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1672622