Evaluation and analysis of the factors influencing the choice of travel destinations — A case of Xuzhou

In this paper, author gained one-hand dates from using the method of questionnaire investigation to survive visitors and tourism experts, whom totaled of 495. On this base, author used the ANP model to research the factors´ weight of selecting scenic, and used fuzzy comprehensive evaluation to Xuzhou obtain the scores of Xuzhou´s scenic spots. This article gained conclusions that signal research could not by using normal visitors and visitor experts to compare. These conclusions showed the way of tourism development in Xuzhou. Hoping these conclusions can provide a basis for the development of toursim in Xuzhou, as well as, other parts of our country.