The applications of new media brands promotion in the tourist destination

Today is the great change era of information, and the progress of scientific technology and and changes in lifestyle have led to the dramatic changes in the tourism industry. Tourism dependences on media intensify. Tourist destination pays more attention on the spread of its brand image. Today, a great number of new media has emerged, so how to use new media to construct and spread brands image of travel destination has become the key of research. In this way, we combined the actual cases with survey research, and have explored the strategy of brands promotion which relying on the new media. For those, we come up with some according suggestions.