• DocumentCode
    1675792
  • Title

    Notice of Retraction
    The analysis on network marketing strategy of commercial bank in China

  • Author

    Li-bin, Ma ; Lei, Zhao

  • Author_Institution
    Dept. of Finance, Shijiazhuang Post and Telecommunications Technical College, Shijiazhuang, Hebei, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    This article firstly analyzes the situation of network marketing in Domestic and foreign banks, and states the necessity of Chinese commercial banks developing network marketing from the advantages, internal and external pressures and threats, opportunities. Although, Chinese commercial banks face with some problems in the network marketing, such as, commercial credit, network security, laws and regulations, etc, this article seeks some strategies to promote their development of network marketing.
  • Keywords
    Banking; Economics; Educational institutions; Electronic mail; Finance; Presses; Security; Network Marketing; Network Marketing Strategy; the Chinese commercial bank;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5886960
  • Filename
    5886960