Title :
Notice of Retraction
The analysis on network marketing strategy of commercial bank in China
Author :
Li-bin, Ma ; Lei, Zhao
Author_Institution :
Dept. of Finance, Shijiazhuang Post and Telecommunications Technical College, Shijiazhuang, Hebei, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This article firstly analyzes the situation of network marketing in Domestic and foreign banks, and states the necessity of Chinese commercial banks developing network marketing from the advantages, internal and external pressures and threats, opportunities. Although, Chinese commercial banks face with some problems in the network marketing, such as, commercial credit, network security, laws and regulations, etc, this article seeks some strategies to promote their development of network marketing.
Keywords :
Banking; Economics; Educational institutions; Electronic mail; Finance; Presses; Security; Network Marketing; Network Marketing Strategy; the Chinese commercial bank;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886960