Title :
The diffusion model and optimal price strategy of Telecommunication Operator´s mobile business
Author :
Zifang, Lu ; Guangjun, Xing
Author_Institution :
College of Managements and Economics Nanjing University of Posts & Telecommunications Nanjing, P R China
Abstract :
In this paper, we construct a dynamic mobile business model of the Telecommunication Operator on the mobile business background. The necessity condition of the optimal user´s number and business´s price are determined by optimal control theory. The stable analysis of the dynamic system is made. Finally, an empirical analysis is presented by using the business development data of HongKong Mobile Ltd. of China Mobile Ltd.
Keywords :
Business; Economics; Educational institutions; Forecasting; Mobile communication; Predictive models; Bass model; diffusion process; mobile business; optimal price strategy; telecommunication operators;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886971
