The research for mobile e-commerce value chain model

In order to achieve a clear purpose of value chain model, we sort out a number of factors, such as its participants, structure and mechanism, which influence mobile e-commerce value chain. This study applies and extends the value chain theory of Porter, and reconstructs it into two parts, the basic value chain (the value chain to achieve the conditions of mobile commerce) and supporting value chain (the value chain of mobile commerce application from the processes from production to sales). We also construct the model for various parts of value chain and finally present and analyze the mode of value chain by using the example of mobile payment. At the end of the article, we combine the results and our real situation of mobile commerce applications and put forward a number of conclusions including various suggestions.