Notice of RetractionThe study about teenage consuming and lifestyle in internet age of China

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Compared with traditional society, Chinese teenagers face different conditions of consuming and lifestyle during internet age; holding teenage consuming and lifestyle correctly would be helpful to plan marketing decision favorable to teenagers. As the group grown, the teenager, especially the generation born in 1990s, is becoming the main power of social consumption, and its consuming mode is also the emphasis of study. Based on the market segment of life-style, this article would study deeply the consuming mode of the teenager, and find their consuming characteristic. In the method of multi-analysis, we has distilled six factors of the life-style about teenagers, and divided them into four groups by these factors, including enterprising group, traditional group, self-aware group and entertained group. In the end, the article analyzes the consuming mode and life status of different group and generalizes relevant consuming characteristic.