The study of asymmetric information in E-commerce

With the level of the information society getting deeper, the E-commerce, as a new business mode, has developed rapidly with its unmatched advantages. However, a problem of the E-commerce is also getting striking, that is the asymmetric information, which would become an important factor inhibiting the development of the E-commerce. This paper analyzed the performance, the cause and the disservice of the asymmetric information during the E-commerce, and brought out several corresponding solutions, hoping to provide some reference for the future study.