DocumentCode
1676792
Title
Notice of Retraction
The study of influencing factors of motorcycle customer repurchase intention
Author
Xiufeng, Zhang ; Baoku, Li
Author_Institution
Institute of Marketing Management, Liaoning Technical University, Huludao, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Influencing factors of Customer repurchase intention has become a research hotspot In this paper, we have surveyed 297 motorcycle owners in 7 cities, and made a regression analysis of customer satisfaction, perceived value, switching costs and brand preference according to the result of investigation which affect repurchase in order to be able to make some meaningful suggestions to improve motorcycle industry repurchase. The results show that: these four factors of customer satisfaction, perceived value, switching costs and brand preference have a positive effect on motorcycle repurchase, and the four factors have different effects on repurchase. Customer satisfaction has the greatest impact, and the impact decreases from the perceived value, brand preference to switching costs.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Influencing factors of Customer repurchase intention has become a research hotspot In this paper, we have surveyed 297 motorcycle owners in 7 cities, and made a regression analysis of customer satisfaction, perceived value, switching costs and brand preference according to the result of investigation which affect repurchase in order to be able to make some meaningful suggestions to improve motorcycle industry repurchase. The results show that: these four factors of customer satisfaction, perceived value, switching costs and brand preference have a positive effect on motorcycle repurchase, and the four factors have different effects on repurchase. Customer satisfaction has the greatest impact, and the impact decreases from the perceived value, brand preference to switching costs.
Keywords
Customer satisfaction; Economics; Helium; Industries; Marketing management; Motorcycles; Switches; Motorcycle; brand preference; customer satisfaction; perceived value; repeat purchase; switching cost;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5886997
Filename
5886997
Link To Document