Analyzing inland-orientation of port supply chain based on advertising-R&D model

Adapting to freight transport new demands of reliability, timely delivery and flexibility, port supply chain is in teg lilted maritime transport and inland transport sub-systems, seamless connecting with “first mile” and “last mile”, learning from Cobb-Douglas production function, combined game theory and based on advertising-R&D model, from the perspective of the port supply chain analyzing game strategy of gateway port and inland port, comparing Nash equilibrium status of input resource quantity and individual and overall profits, through the establishment of subsidy mechanism between gateway port and inland port to stimulate port supply chain partners working together, builds a scheme of added benefit distribution according to Rubinstein´s alternating offer model in favor of strengthening cooperation & coordination and optimization & integration of the port supply chain, in addition to realization inter-regional cooperation of the developed coastal regions and inland areas of developing by logistics corridor offers a viable market mechanism way.