Title :
An approach to power supply market segmentation (or finding the common ground)
Author_Institution :
OmniCom, Tucson, AZ, USA
Abstract :
Market segmentation can go a long way toward making standardized building blocks possible. Market segmentation is defined along with its underlying assertions which include time/cost savings and quality aspects. By analyzing the specifications which come with RFQs, market segments can be found. An overview of this process is presented in this paper
Keywords :
marketing; power supplies to apparatus; quality control; cost savings; market segments; power supply market segmentation; quality aspects; standardized building blocks; time savings; Chemical industry; Companies; Costs; Electricity supply industry; Glass; Heart; Marketing and sales; Power supplies; Propulsion; Standardization;
Conference_Titel :
Applied Power Electronics Conference and Exposition, 1996. APEC '96. Conference Proceedings 1996., Eleventh Annual
Conference_Location :
San Jose, CA
Print_ISBN :
0-7803-3044-7
DOI :
10.1109/APEC.1996.500419
