• DocumentCode
    168366
  • Title

    An App for Promoting Health and Local Tourism

  • Author

    Chien-Lei Chao ; Ker-Cheng Lin ; Chien-Ming Tseng ; Erdene, Tungalag ; Yung-Fu Chen

  • Author_Institution
    Dept. of Marketing Manage., Central Taiwan Univ. of Sci. & Technol., Taichung, Taiwan
  • fYear
    2014
  • fDate
    10-12 June 2014
  • Firstpage
    1175
  • Lastpage
    1178
  • Abstract
    The main purpose of this study is to develop a smartphone App under Android platform by integrating GPS to provide local tourism information and guide tourists to their interested sites. The provided folk-cultural information is also adopted for educational purpose. Extended technology acceptance model (TAM) was used to evaluate the usefulness and behavior intention of the developed system. Most users agreed that the system is useful for tourism promotion and folk-culture education. They also showed strong intention and positive attitude toward continuous use of the App.
  • Keywords
    Android (operating system); Global Positioning System; cultural aspects; health care; mobile computing; smart phones; travel industry; Android platform; GPS; TAM; extended technology acceptance model; folk-cultural information; folk-culture education; global positioning system; health promotion; local tourism information; smartphone app; tourism promotion; tourist guide; Communities; Computational modeling; Computers; Educational institutions; Mathematical model; Mobile communication; Folklore; Global positioning system (GPS); Location based service (LBS); Smart phones; Tourism promotion;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer, Consumer and Control (IS3C), 2014 International Symposium on
  • Conference_Location
    Taichung
  • Type

    conf

  • DOI
    10.1109/IS3C.2014.305
  • Filename
    6846097