DocumentCode
168366
Title
An App for Promoting Health and Local Tourism
Author
Chien-Lei Chao ; Ker-Cheng Lin ; Chien-Ming Tseng ; Erdene, Tungalag ; Yung-Fu Chen
Author_Institution
Dept. of Marketing Manage., Central Taiwan Univ. of Sci. & Technol., Taichung, Taiwan
fYear
2014
fDate
10-12 June 2014
Firstpage
1175
Lastpage
1178
Abstract
The main purpose of this study is to develop a smartphone App under Android platform by integrating GPS to provide local tourism information and guide tourists to their interested sites. The provided folk-cultural information is also adopted for educational purpose. Extended technology acceptance model (TAM) was used to evaluate the usefulness and behavior intention of the developed system. Most users agreed that the system is useful for tourism promotion and folk-culture education. They also showed strong intention and positive attitude toward continuous use of the App.
Keywords
Android (operating system); Global Positioning System; cultural aspects; health care; mobile computing; smart phones; travel industry; Android platform; GPS; TAM; extended technology acceptance model; folk-cultural information; folk-culture education; global positioning system; health promotion; local tourism information; smartphone app; tourism promotion; tourist guide; Communities; Computational modeling; Computers; Educational institutions; Mathematical model; Mobile communication; Folklore; Global positioning system (GPS); Location based service (LBS); Smart phones; Tourism promotion;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer, Consumer and Control (IS3C), 2014 International Symposium on
Conference_Location
Taichung
Type
conf
DOI
10.1109/IS3C.2014.305
Filename
6846097
Link To Document