Title :
Mobile Social Media Service Scenarios
Author :
Mäkinen, Olli ; Luukkainen, Sakari
Author_Institution :
Dept. of Comput. Sci. & Eng., TKK Helsinki Univ. of Technol., Helsinki, Finland
Abstract :
Mobile social media services are in a technology selection stage with no clear dominant design. Experimentation is very common, and many service concepts are failing to find a valid business model. We have studied current mobile social media services and categorized them into four distinct scenarios. One of the scenarios does not have any current commercial services, which is seen as a most likely future dominant design. Predicted features in that scenario are composed based on the current state-of-the-art cases of other scenarios. Future technological development will enable more widespread use of social media services, which could be seen as substitutes for the legacy mobile services.
Keywords :
mobile radio; commercial services; mobile business models; mobile social media service; Advertising; Business; Computer science; Mobile communication; Mobile computing; Mobile handsets; Pricing; Social network services; Wireless communication; World Wide Web; mobile business models; mobile services; social media;
Conference_Titel :
Wireless and Mobile Communications, 2009. ICWMC '09. Fifth International Conference on
Conference_Location :
Cannes, La Bocca
Print_ISBN :
978-1-4244-4679-7
Electronic_ISBN :
978-0-7695-3750-4
DOI :
10.1109/ICWMC.2009.69