Abstract :
Third Generation (3G) cellular telecoms business has witnessed an incredible worldwide slage of hype up to the Summer of 2000, followed by increasingly deep despair through the Autumn of 2001, and now settling into more realistic esaluations of the husiness opportunity today. Many remarkably frightening news items emerged over the past few years suggesting the ahole 3G business was doomed. This paper rxanlines some of the most relevant issues such as 3G licence fees, network roll-outs, service portfolios, customer acceptance, as vel1 as threats from W-LAN (Wireless Local Area Network) and socalled 4G (Fourth Generation mobile teleconis).