Title :
A Real Trading Model based Price Negotiation Agents
Author :
Ishihara, Yoshizo ; Huang, Runhe ; Ma, Jianhua
Author_Institution :
Fac. of Comput. & Inf. Sci., Hosei Univ., Tokyo
Abstract :
Sim proposed a market-driven negotiation agent model that makes adjustable amounts of concession by reacting to different market situations and trading constraints, and it was improved with an enhanced market-driven strategy by taking opponent eagerness into consideration. In both Sim´s original model and improved model, however, it was implied that a negotiation agent has same behaviors and actions to all trading partners referring to a same trading issue. It is not quite true in a real world trading negotiation. Based on both models, this paper proposes a real trading model based price negotiation agents that take each trading partner as an individual with different strategies and actions. Moreover, negotiation actions between a negotiation agent and a trading partner are kept in secret and unknown to others
Keywords :
marketing; negotiation support systems; pricing; Sim´s original model; market-driven negotiation agent model; price negotiation agent; real trading model; Business; Communications technology; Consumer electronics; Electronic commerce; Fuzzy sets; Humans; Pricing; Proposals;
Conference_Titel :
Advanced Information Networking and Applications, 2006. AINA 2006. 20th International Conference on
Conference_Location :
Vienna
Print_ISBN :
0-7695-2466-4
DOI :
10.1109/AINA.2006.52