Title :
A Multidimensional Framework Model of Credit Management System on E-commerce
Author :
Yuan, Dengke ; Lu, Tingjie
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
With the rapid development of e-commerce, the problem of information asymmetry has been haunting stock holders in virtual market. It is urgent to strengthen the credit management of the online transaction to enhance the trust between sellers and buyers, decrease the Internet fraud, and reduce the trust risk. This paper makes integrative use of marketing theories, game theory and experimental economics to research systematically the credit management system on e-commerce, which is a hotspot of economic management research. We develop the object analysis of e-commerce credit management system, the framework of industry chain and product services in e-commerce credit information system, and the multidimensional framework model of credit management system on e-commerce. This model can effectively solve the demand of credit management on e-commerce and make some instructive suggestions for practice.
Keywords :
Internet; electronic commerce; financial management; game theory; security of data; virtual enterprises; Internet fraud reduction; credit management system; e-commerce; economic management research; experimental economic; game theory; industry chain framework; information asymmetry; marketing theory; multidimensional framework model; object analysis; online transaction; product service; stock holder; trust risk reduction; virtual market; Certification; Conference management; Electronic commerce; Electronic mail; Game theory; Information analysis; Internet; Management information systems; Marketing management; Multidimensional systems; credit; e-commerce; management; model;
Conference_Titel :
Management of e-Commerce and e-Government, 2009. ICMECG '09. International Conference on
Conference_Location :
Nanchang
Print_ISBN :
978-0-7695-3778-8
DOI :
10.1109/ICMeCG.2009.91
